Google Ads
High-intent campaigns that capture demand when it matters most.
Search and performance campaigns built around intent, clean structure, and proper conversion tracking.
Intent first
Waste reduction
Lead quality
Best for
- E-commerce brands with product-market fit
- Service businesses targeting local or niche demand
- Brands needing predictable leads
What we focus on
Query quality, conversion rate, cost per lead or purchase, and budget going to the searches that convert.
Common problems we fix
- Spend wasted on irrelevant searches
- Conversions not tracked properly
- Low-quality leads from broad targeting
- Unclear account structure and reporting
How we work
- Tracking and goals setup (GA4, conversions)
- Account structure built around intent
- Ongoing query and budget control
- Landing page feedback to lift conversion rate
What's included
- Search setup and optimisation
- Keyword and query management
- Ad copy and asset testing
- Negative keywords and waste reduction
- Budget control by intent
- Clear performance summaries
Want Google Ads that bring the right traffic?
Book a free call and we'll outline a simple plan to improve lead quality and conversions.