See every sale.
Then push the volume.
A selling and reporting system that bolts onto your operation, plus the ads to move more of every brand. Not a website. A new front door, a view of the sales you can't see, and a way to grow them.
The setup you've got.
Thirty years. Two warehouses, own fleet, 1,200 accounts. This bolts onto it. It doesn't replace anything.
One thing your numbers can't see today.
Formal orders are tracked to the last case. The cash sale at the counter and the single case off the van are not. That's real demand, invisible.
- ✓ Formal trade orders through reps & CRM
- ✓ Scheduled deliveries, fleet + 3PL
- ✓ Monthly reporting to principals
- ✗ Walk-in cash buyers at the warehouse counter
- ✗ Single-case sales off convenience routes
- ✗ EcoCash paid at the till, logged nowhere
Two front doors. One dashboard.
Trade ordering portal
Customers browse the catalogue and place orders online, settled on their existing terms.
Counter & route POS
The iPad at the till captures every cash and EcoCash sale, walk-in or off the van.
One dashboard
Every sale · every brand · every channel · cash or EcoCash · Harare & Bulawayo
What actually sits on the counter.
No mystery hardware. An iPad running the free Shopify POS app is the till. Everything else just plugs into it.
iPad + Shopify POS
The till itself. Tap products, take payment, print or skip the receipt.
THE BRAINCash drawer
Opens automatically when a cash sale is rung up.
OPTIONALReceipt printer
Prints a slip for the trader who wants one.
OPTIONALCashier's phone
Confirms the EcoCash payment came through, then logs it on the iPad.
ALREADY HAVE ITOne walk-in sale, start to finish.
Cashier taps the products off the grid. No SKUs, no maths.
📲 Cashier checks EcoCash landed on their phone, then taps the button.
One tap says how they paid. The method is now captured.
Sale closed, receipt optional. It's on Cameron's dashboard instantly.
Every tap does three things at once.
Stock drops
The item comes off the count automatically. No stock sheet.
Brand tagged
The sale is filed under Shield, Knox, Ray-Ban and so on.
Dashboard live
It appears on the back-office view in seconds, anywhere.
The same screen, everywhere it sells.
The exact same iPad till runs the Harare counter, the Bulawayo counter, and a rep's tablet on the convenience route. Same taps, same data, one system.
Harare counter
Fixed till. Walk-in traders paying cash and EcoCash.
Bulawayo counter
Second location, same setup, rolled up together.
Route tablet
Single-case sales off the van, captured on the road.
Open your phone. See what sold today.
Good afternoon, Cameron
Dashboard is a recreation with illustrative numbers, to show the layout and the flow. Real figures come from real sales.
The report no other distributor can hand a principal.
Informal demand per brand, per month, per region. The number L'Oréal, Luxottica and the rest cannot get anywhere else. It's how you defend an agency, and win the next one.
Reps stay in. Ordering just gets easier.
Your CRM and your reps don't go anywhere. This is a second way for customers to order, not a replacement for the person they know.
A new revenue line, on top of trade.
The same system opens a marketing engine that doesn't touch your trade base. Sell direct only on the products where you're already the retailer (eyewear, for example), and turn buyers into repeat customers you can reach.
Online presence
A real storefront for Ray-Ban and premium lines in Zim.
Direct sales
High-margin lines (eyewear, for example). No channel conflict, you're the retailer.
Retarget buyers
Every sale builds a customer list you can market to.
Repeat revenue
Second and third orders at near-zero cost.
Your buyers are already on their phones.
Zimbabwe is a mobile-first market. Almost everyone has a phone, and the online audience is big enough to move real volume when you put brand in front of it.
Source: DataReportal, Digital 2025: Zimbabwe. Figures are advertising-reach estimates.
Two platforms. Two different jobs.
Create the demand
-
→Mass reach, cheap. Put Shield, Knox, Supa Muma in front of millions for a few dollars a day.
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→WhatsApp click-to-chat. An ad becomes an order or a stockist enquiry in one tap.
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→Direct product sales. Instagram moves premium lines like eyewear to the urban buyer.
-
→Retargeting. Chase the people who viewed but didn't buy.
Capture the demand
-
→Catch intent. Someone searching "Kwikot geyser Harare" or "Ray-Ban Zimbabwe" is ready to buy.
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→Shopping ads. Product, price and photo show right in the results.
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→Higher-consideration lines. Geysers, Rinnai, eyewear, the things people research first.
-
→"Where to buy" traffic. Point local searches straight at Warbrands.
Ads move volume two ways.
Consumer demand becomes trade orders
You never sell that consumer directly. You make the brand move faster off shelves you already supply, so your trade customers buy more.
Direct sales with no channel conflict
Only on lines where you're the retailer. High margin, and every buyer becomes data you own.
Sales data in
POS + online show who buys what, where.
Build audiences
Custom & lookalike lists from real buyers.
Cheaper, sharper ads
Spend lands on people who actually convert.
More volume
Which feeds more data, and round again.
Made for Zimbabwe. Not bolted on.
EcoCash & OneMoney
Logged at the till in one tap. No card machine needed.
Paynow online
Handles cards, EcoCash and OneMoney for portal orders.
USD, shown in ZiG
Price in dollars, display the ZiG amount at checkout.
Works when the line drops
Counter-first. The till keeps ringing, syncs when it's back.
Start where it's easiest. Prove it. Extend.
Counter POS
THE WEDGE- iPad till at Harare + Bulawayo
- Cash + EcoCash captured
- Live informal data, day one
- Fast, low-risk, quotable
Portal + route
- Trade ordering portal live
- Route / van POS on tablets
- Deeper stock & account tools
Sell & advertise
- Product D2C storefront
- Google + Meta ads switched on
- Principal data reporting
One price. Everything in.
No tiers, no add-ons to weigh up. One flat monthly retainer covers the lot.
- ✓ POS + Shopify managed, both counters
- ✓ Catalogue, stock & price upkeep
- ✓ Google + Meta ads managed
- ✓ Product D2C store (e.g. eyewear)
- ✓ Informal-channel principal reporting
- ✓ Weekly strategy meeting
- ✓ Priority support
Flat monthly retainer, billed in ZAR, on a 12-month term. One-off setup scoped after the discovery session.
The answers that shape the build.
Run through these with us and we come back with a plan and a firm number. No guesswork, no padding.
- Trade-only, or sell direct on some brands? Which?
- Which brands go live first?
- Is Warbrands Zambia in scope now or later?
- What holds stock & pricing today (the ERP)?
- Can it sync or export, or is it manual?
- What CRM runs the 1,200 accounts?
- Is "informal" walk-in, van, or both?
- How many tills and locations day one?
- Connectivity and devices at the counters?
- How do we invoice and get paid, cross-border?
- Who signs off the budget?
- What can we say in ads, per principal?