KORA — Inputs & Outputs Report
Prepared for Calum · StandBack Media · 14 August 2026
1Executive summary
Three properties in play: Safe BM running Lauren's consumer ads (rebuilt after a setup-stage ban in July, now spending R11.5k over Aug 4–13), KORA Recruitment (live since Aug 12, $50 spent, one creative — Xander — driving almost all results), and organic Instagram. Two real findings from the exports worth flagging to Calum directly: Safe BM is still on CBO not ABO, and roughly 10% of "male-only" ad spend is actually reaching women.
2Account structure
Lauren — consumer paid ads
Engagement + Traffic campaigns, male 18+, US/UK/CA/AU/DE. Hit an account ban in July.
Rebuilt post-banTalent acquisition ads
Separate ad account and pixel/dataset, recruiting content creators to join the agency.
Pixel just liveKORA Instagram profile
Organic content engine feeding the same funnel — Reels, Stories, comment-to-DM.
Running3August — current period (real export data)
Below is pulled directly from the two Ads Manager exports provided: Safe BM, Aug 4–13 (10 days, 3,637 breakdown rows) and KORA Recruitment, Aug 12–14 (3 days, 160 rows). Both properties had full account setup (pages, assets, pixel/dataset, ad account structure) completed within this window.
Safe BM — Lauren consumer ads (Aug 4–13)
| Campaign | Objective | Spend (ZAR) | Results | Cost / result |
|---|---|---|---|---|
| Test Setup Campaign Awareness CBO | Awareness | R3,867.75 | 151,201 reached | R25.58 / 1,000 reached |
| Test Setup Campaign Engagement CBO | Engagement | R3,799.60 | 17,177 (Profile/Page visits) | R0.22 |
| Test Setup Campaign Traffic CBO | Traffic | R3,790.95 | 17,796 (Profile/Page visits) | R0.21 |
| Metric | Value |
|---|---|
| Total spend | R11,554.12 |
| Total impressions | 229,684 |
| Total link clicks | 21,214 |
| Weighted CTR | 9.24% |
| Weighted CPC | R0.54 |
| Instagram follows | 987 (cost per follow ≈ R11.71) |
| Avg. frequency | 1.04 |
| Countries live | United States (R5,196.76) and Canada (R3,647.07) only — UK, Australia, Germany not yet launched |
KORA Recruitment (Aug 12–14)
| Campaign | Spend (USD) | Results | Cost / result |
|---|---|---|---|
| ZA26 Traffic Campaign — Recruitment — ABO | $28.00 | 2,100 | $0.013 |
| ZA26 Engagement Campaign — ABO | $22.24 | Not captured as "Results" in this objective (17,064 page engagements recorded separately) | — |
Total spend $50.24 over 3 days. Top performer by far: "Video | Xander | Subtitles | Format" — $25.97 spend, 2,032 results. This is already running on ABO, which matches the recommendation given earlier — worth applying the same switch to Safe BM.
Still needed
Starting point noted as ~1,000 followers. No growth, reach, or engagement figures on record — pull from Instagram Insights.
Still needed
Not present in either export — these only cover August. Ban notice / Account Quality history still needs pulling separately.
4Strategic & creative work completed
This is fully on record and accurate — built directly in this working session over the past two weeks.
Meta/Instagram policy research on adult-content promotion, sexual solicitation rules, shadowban mechanics, and the Oct 2025 teen-account restrictions. Documented as the operating baseline for everything else.
Full operating procedure for strategy/paid, organic, and chatting teams — content rules, posting cadence, DM scripts, account-health checks.
13 video reels + 17 stills graded Safe / Borderline / Risk against Meta's nudity and suggestiveness standards, with specific framing fixes flagged per clip.
Full campaign architecture — 5 campaign types, phased build-then-scale approach, budget structure, KPI targets, weekly ops checklist.
Primary Text, Headline, Description across 5 groups (universal hooks, comment-bait, personality, discovery, landing-page), human tone, zero solicitation language.
Male-only 18+ targeting across 3 age bands (60/30/10 split) × 5 countries (equal 20% start, 7–14 day rebalance), with the CBO→ABO technical fix flagged.
Primary Text + Headline for all 12 KORA Recruitment creatives, built from confirmed on-screen hooks and filename context.
Pixel/dataset created for the recruiting account, access token generation walked through end to end.
5What's still needed
The Aug exports closed most of the gap. Three things left.
6KPI table — from the Aug exports
Filled from the two CSVs provided. July and Organic IG remain open, see Section 6.
Every paid campaign — Safe BM & KORA Recruitment
| Campaign / Period | Spend | Reach | Impressions | Frequency | CPM | Results | Cost / result |
|---|---|---|---|---|---|---|---|
| Safe BM — July (pre-ban) | TBD | TBD | TBD | TBD | TBD | TBD | TBD |
| Safe BM — Aug 4–13 | R11,554.12 | 221,494 (summed, not deduped) | 229,684 | 1.04 | R50.30 | 34,973 visits + 151,201 reached | R0.21–R0.22 (Eng/Traffic) |
| KORA Recruitment — Aug 12–14 | $50.24 | 23,296 (summed) | 24,301 | 1.04 | $2.07 | 2,100 | $0.013 (Traffic) |
Engagement & Traffic detail
| Campaign / Period | Comments | Link clicks | ThruPlays | IG follows | CTR | CPC |
|---|---|---|---|---|---|---|
| Safe BM — July (pre-ban) | TBD | TBD | TBD | TBD | TBD | TBD |
| Safe BM — Aug 4–13 | — | 21,214 | 10,897 | 987 | 9.24% | R0.54 |
| KORA Recruitment — Aug 12–14 | 14 | 3,233 | — | — | — | — |
Account health — Business Manager
| Account | Account Quality status | Ad rejections on record | Restriction / ban history |
|---|---|---|---|
| Safe BM | TBD | TBD | TBD — ban date + reason |
| KORA Recruitment | TBD | TBD | TBD |
Organic IG — Instagram Insights
| Period | Followers (net growth) | Organic reach | Profile visits | Link-in-bio taps | Comments | Saves | Recommend eligible? |
|---|---|---|---|---|---|---|---|
| Aug 1–13 | TBD | TBD | TBD | TBD | TBD | TBD | TBD |